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Planning Your Supply Chain Management Strategy

What are the Strategies of Supply Chain Management?

With the right strategies, companies can reduce costs, improve efficiency, and secure a competitive advantage. Here, we delve into some successful supply chain management strategies, which when integrated, can significantly boost an organization’s performance. This is just a small reason of how important ERP can be when it comes to supply chain management.

Inventory Management Strategies in Supply Chain

Inventory management strategies in the supply chain are fundamental for maintaining a balance between stocking levels and customer demand. By harnessing tools such as demand forecasting and automated reorder points, businesses can avoid overstocking or stockouts, ensuring product availability without tying up excess capital. This is a critical element in designing and managing supply chain concepts that focus on efficiency and customer satisfaction.

Just-in-Time Strategy in Supply Chain Management

The Just in Time (JIT) strategy in supply chain management is an approach that aims to reduce lead times and minimize inventory levels. Under this system, the production and movement of goods are precisely timed to meet demand, thereby reducing the need for warehousing and lowering carrying costs. This strategy requires a high level of coordination and a deep understanding of the production process but can lead to significant cost savings when implemented effectively.

Level Strategy in Supply Chain Management

Level strategy in supply chain management is another important approach. Unlike JIT, which responds directly to consumer demand, level strategy maintains a consistent output rate, regardless of fluctuations in demand. While this strategy might increase carrying costs during periods of low demand, it provides a stable production schedule and can help avoid potential disruptions due to sudden spikes in demand.

Procurement Strategies in Supply Chain Management

Procurement strategies in supply chain management involve securing the raw materials and services needed to run a business at the best possible price. The aim is to create a win-win situation where both the supplier and the company benefit from the relationship. This involves researching suppliers, negotiating contracts, and ensuring a steady supply of necessary materials. Effective procurement strategies are integral to successful supply chain management, contributing to cost reduction and risk mitigation.

Postponement Strategy in Supply Chain Management

Lastly, the postponement strategy in supply chain management involves delaying certain supply chain activities until customer demand is known. This can involve delaying the final assembly or customization of a product until an order is received. This strategy is particularly effective in industries where products have a high level of customization or where demand is unpredictable. A postponement strategy reduces the risk of overproduction and obsolete inventory, helping organizations respond more accurately to customer needs.

These strategies encompass some of the key approaches in supply chain management. While each strategy has its benefits and challenges, integrating them effectively can lead to a robust and resilient supply chain, promoting both business growth and customer satisfaction.

Supply Chain Risk Management Strategies

In today’s highly interconnected global economy, supply chain risk management is more important than ever. Companies must anticipate and mitigate potential disruptions to maintain smooth operations. Let’s explore some of the essential global supply chain risk management strategies, including the importance of traceability in logistics management.

Global Supply Chain Risk Management Strategies

The increasing complexity and interdependency of global supply chains bring about unique challenges and risks. From natural disasters to political instability, organizations need to be prepared for a wide array of potential disruptions.

The first global supply chain risk management strategy is diversification. Relying on a single supplier or region can be a risky proposition. By diversifying sources, companies can spread their risk and ensure continuity in case of a disruption.

Second, companies should invest in technology for real-time visibility of their supply chain. With the right tools, organizations can monitor their supply chain in real time and proactively manage any emerging risks. This includes everything from tracking shipments to monitoring supplier performance.

Third, companies need to develop strong relationships with their suppliers. This involves regular communication, collaborative problem solving, and building mutual trust. Companies are not monoliths, but made up of humans. By building a good relationship with your partners at the suppliers you are better able to work together to mitigate risks and quickly resolve any issues that arise.

Traceability in Logistics Management

Traceability in logistics management is a critical aspect of global supply chain risk management. It refers to the ability to track and trace every component of a product from its origin to its final destination. This includes everything from raw materials to finished goods. When a company has a high level of traceability, it can quickly identify and address any issues that arise, thereby minimizing disruptions and maintaining customer satisfaction.

One tool that can greatly aid traceability is the implementation of an ERP (Enterprise Resource Planning) system. ERP systems can provide a single, unified view of a company’s supply chain, making it easier to track and manage resources across the organization. ERP systems can significantly enhance a company’s ability to manage its suppliers and quickly identify any traceability issues from substandard items. 

In conclusion, effective supply chain risk management requires a multi-faceted approach. By combining diversification, real-time visibility, strong supplier relationships, and robust traceability, companies can mitigate risks and ensure the smooth operation of their global supply chains.

Aggregate Planning Strategies in Supply Chain Management

Aggregate planning is a critical concept in supply chain management. It involves developing a general plan to meet demand based on sales forecasts, while also taking into account capacity constraints. Aggregate planning requires a balance between the different elements of supply chain management – including inventory levels, labor force size, backorder levels, production rates, and customer service.

One of the primary strategies employed in aggregate planning is the Level Planning strategy. As previously discussed, Level Planning involves maintaining a steady rate of output, regardless of fluctuating demand. This strategy is often employed in industries where demand is relatively stable, or where the costs of ramping up and down production are high.

For example, in the cosmetics industry, where production processes are often complex and involve a high degree of precision, a Level Planning strategy can help ensure consistent product quality and avoid costly production changes. Similarly, in the pharmaceutical industry, where regulatory compliance is paramount, Level Planning can provide the consistency needed to meet stringent quality control requirements.

However, Level Planning is not always the best choice for every industry. In industries with highly variable demand, such as the food industry, a different approach may be needed. In such cases, a Chase strategy, where production is adjusted to match demand, may be more suitable.

Customer Service Strategy in Supply Chain Management

In the context of supply chain management, a customer service strategy is integral to maintaining customer satisfaction and driving business growth. This involves ensuring that products are delivered in the right quantity, at the right time, and in the right condition. It also means providing excellent post-purchase support, including handling returns and complaints effectively.

A customer service strategy in supply chain management can also involve providing customers with visibility into the supply chain. For example, by using advanced tracking systems, companies can provide customers with real-time updates on the status of their orders. This not only enhances customer satisfaction but also builds trust and loyalty.

Aggregate planning and a customer-focused approach are essential components of a successful supply chain management strategy. By balancing production capabilities with demand and focusing on delivering excellent customer service, companies can build a robust and resilient supply chain that drives business success.


Supply chain management is a dynamic field that requires constant learning and adaptation. The right tools and software can greatly enhance a company’s ability to manage their supply chains efficiently and effectively. As we’ve seen, Enterprise Resource Planning (ERP) systems, in particular, can provide significant benefits, such as increased efficiency, improved accuracy, and reduced risk.

If you’re interested in exploring how ERP systems can enhance your supply chain management strategies, we invite you to visit Mar-Kov for a free demo. Their solutions are designed to help businesses in various industries, including cosmetics, pharmaceuticals, and food, navigate the complexities of supply chain management and achieve their business goals.