After researching 100 different software platforms and sitting through 40 demos, Moo Thru selected Mar-Kov’s Vittles software to help them manage their traceability and their operation. With the passage of the Food Safety Modernization Act (FSMA), the FDA increased regulatory oversight on the Dairy Industry. Emily Julian, COO of Moo Thru, jumped into action to get traceability software that will work for their Ice Cream operation.

With Vittles, Moo Thru is now fully compliant with the newer requirements. With all of the inventory barcoded and Vittles generating electronic batch records, they can now execute a mock recall in minutes.

“Inspectors and HACCP auditors can drop in without notice whenever they want. With Vittles we are always ready.”

The business automation has also helped in many other areas. Twice a year, the team used to spend two tedious long days going through piles of paper work to evaluate margins and profitability. Using Mar-Kov’s software, they now get the relevant reports at the push of a button. Further, the integration with QuickBooks automates all of the data entry. By automating invoicing, Moo Thru now saves 2.5 hours of manual data entry with every billing cycle.

Moo Thru continues to grow and Mar-Kov is there every step of the way – to mange the traceability, inventory, and critical business support.